Why does chiropractors keep using this outdated massage technique
It was a summer day in March, and I was walking along the sidewalks of San Francisco’s Mission District when I saw a woman standing in line at a massage parlor.
Her name was Michelle, and she was here for a massage.
It wasn’t exactly a glamorous appointment, but Michelle had just taken on a new client, who was in her late 20s.
“I just wanted to do a good massage,” she told me.
“This is my first time.”
“You know, if I could do it for you, I would.”
The woman in the line had a perfectly round face, an elegant white hair, and a gorgeous smile.
Michelle had a degree in biochemistry, and while she was working at a university, she had a friend who taught her how to massage.
She had been studying massage for years, but in 2013, she found out about chiropractory massage.
“It was just something that I had been trying to do,” Michelle told me later.
“That’s why I went into the massage business.”
Chiropractors have long relied on massage to ease pain, and in some cases, to even heal injuries.
As a result, they have become a powerful force in the healing industry.
“Chiropractic has always been about the mind and the body,” says Michelle.
“If you’ve got a good chiropractor, you can get a good balance of everything.
If you’ve never had a good doctor, you know, maybe you’re a little bit naive.”
In the 1970s, chiropractics used to be a fringe practice, and they had little to offer the general public.
Today, the industry employs thousands of people across the United States and worldwide, and it’s one of the biggest employers in the United Kingdom.
Chiropractor salaries have been rising in the past few years, and as a result some hospitals and doctors have begun to push back against the growing number of massage-focused clinics.
“The trend in the last two to three years has been to move away from the chiropractist as the primary care provider, toward the physician,” says Dr. Roberta Stegner, a family physician and director of the American Chiropub Association.
“People are seeing the need for alternative providers, like naturopathic physicians, who can offer complementary therapies and services.”
But the problem with massage, Stegcher adds, is that it’s not actually very different from chiropractomy.
“You don’t do it to relieve pain.
You do it because you feel it.”
In fact, the American Medical Association has called chiropractically-oriented medical practices, such as chiropracting, “dangerous.”
That doesn’t mean massage is a bad practice—it’s just not the best option for everyone.
But it does make Chiropoints and chiropracture practices, and their many competitors, a lot more lucrative.
In the past decade, the amount of money earned by chiropractractors has increased nearly sevenfold.
the industry has gone from being a fringe activity to a profitable one, and has grown to nearly $200 billion in revenue.
In 2015, the National Chiropinist Association reported that it earned $16.4 billion in annual revenues, which represents a 28.3% increase from 2015 to 2020.
Chirological therapists make more than a third of the total income of chiropractists, with some specialists making more than $100,000.
While some chiropractor practices make a healthy profit, many make only a small profit.
“There’s a lot of money made in the industry by chiropractor-controlled facilities,” says Stegnaert.
“And it’s a business that people just assume will pay for itself.”
Chirologists make more money than massage therapists.
In addition to being a chiropractrist, many chiropractologists also have access to other services, such a full range of homeopathic remedies, acupuncture, homeopathy, and naturopathy.
This has created a large pool of potential clients for chiropractric therapists, and the vast majority of chiropractor practitioners make more from massage than from chiropractor services.
Chiractors make a lot from massage because of the money they can make.
In 2010, a survey of chiropodist salaries found that over 80% of practitioners made at least $100 per hour, while only about 4% earned less than $50 per hour.
Chirologist salaries have increased more than threefold over the past two decades, according to the American College of Chiropodists, and have grown by nearly a third in the 20 years since the survey was conducted.
“What’s been happening is a lot is driven by the fact that we are seeing an explosion in the demand for chiropodynists,” says John Della Vigna, a chiropractor and professor at the University of Arizona.
“As we get more and more people in the marketplace, the demand